What is the ultimate pricing strategy for your software | Laurent-David from Pricingpact | SAS EP 50
Peter SnauwaertDecember 19, 201800:28:44

What is the ultimate pricing strategy for your software | Laurent-David from Pricingpact | SAS EP 50

Pricing is a key element in your go to market. Laurent-David, CEO of Pricingpact, joins the Sales Acceleration show to discuss how to build the ultimate software pricing. He covers many topics like value-based pricing, pricing levels, Pricing strategies, how to find the right price point, pricing for start-ups & scale-ups,...

The 3 approaches to pricing are:
- A cost-plus approach, looking at the cost and adding a margin on top
- Competitive based pricing, looking at your competitors and tune your pricing based on these
- Value-based pricing, understand the perceived value of your product and from there deduct the price
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Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the sales and marketing focused Q&A show on how to accelerate and scale your business.

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