How to leverage the power of design in sales with Lorena Kempeneer and Michael Humblet
Peter SnauwaertJuly 04, 201800:07:45

How to leverage the power of design in sales with Lorena Kempeneer and Michael Humblet

The impact of Design on sales is underestimated by many companies. Although this will make the difference between good and great. Successful brands are based on authenticity, drawn from real achievements, real strengths, and real emotions that are alive and well at all levels of any organization. Too often leaders see branding merely serving to make your brand, product of service look attractive.

Lorena Kempeneer joins the Sales Acceleration show to discuss what the opportunity and risks are of design.

At ‘Rosehip & Raspberry’ we focus on the power of design for the transformation of service, culture, communities and business. The search of how we can maximize the impact of your brand message combined with translating your true brand values creates your brand foundation. Once you have built a strong Identity and a reputation through the consistent delivery of your brand, you’ll automatically see how your brand can evolve or even expand.

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Michael Humblet is obsessed with designing, building, training and scaling sales machines and is founder of Chaomatic, focused on accelerating revenue growth in B2B sales.
Over the last year Michael helped over 150 startups & scale-ups to shortcut their time to revenue and accelerate their revenues. Next to this he is a sales coach & expert at several leading incubators as Startit.be, Imec and startups.be.

More resources if You're Ready to Go Deeper:

www.michaelhumblet.com

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🎥Filmed and edited by Peter Van keer. You can find his YouTube channel here: http://bit.ly/youtube_petervankeer