How to implement pipeline marketing with Philippe Ruttens I The Chaos Show Ep 8
Peter SnauwaertMarch 11, 202000:06:23

How to implement pipeline marketing with Philippe Ruttens I The Chaos Show Ep 8

Revenue marketing is the answer to sales and marketing not talking to each other. So many CMO’s and marketers still focus on the wrong metrics (Top-funnel only, Marcom, branding, ...). The only valid metric that will move the needle is revenue and ROI. Focusing on your marketing funnel performance will align your marketing and sales and optimise your growth KPI’s.

How much revenue can you attribute to your marketing channels, content and campaigns Philippe Ruttens joins the Chaos Show to discuss his 3-phase approach:

MEASURE - Audit (where am I, Where do I want to be, at what cost and ROI)
OPTIMISE - Roadmap approach driven by insights and focused on both your 20-80 and sustainable marketing framework
TRANSFORM - building the right marketing, team, operations, KPIs dashboard and funnel optimisation

Links mentioned in this episode:
https://www.ruttens.com/
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Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the sales and marketing focused Q&A show on how to accelerate and scale your business.

More resources if You're Ready to Go Deeper:

www.michaelhumblet.com
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