How does growth hacking work? An interview with Yannick Khayati and Michael Humblet
Peter SnauwaertNovember 08, 201700:06:28

How does growth hacking work? An interview with Yannick Khayati and Michael Humblet

You think Growth Hacking is all about hacks or tools? Think again.

Just like in any sports, Growth Hacking is about processes & experimentation.

If you don't train yourself to work out every single week, you won't see results.

If you don't try anything new, you'll always fall behind.

Start your first experiment with the Growth Hacking Canvas right here: www.growthhackingcanvas.com.

Yannick is the Founder of The Growth Revolution (ex: Trigger), Belgium's first growth hacking agency that is on a mission to become the global one-stop-shop for Growth Solutions.


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Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, focused on accelerating revenue growth in B2B sales. Prior to this he had a 17 year career in different Sales Executive functions as Head of Global sales, VP of EMEA business development and Vice President of solutions sales. Over the last year Michael helped over 150 startups & scale-ups to shortcut their time to revenue and accelerate their revenues. Next to this he is a sales coach & expert at several leading incubators as Startit.be, Imec and startups.be.

Michael Humblet is the host of the Sales Acceleration Show, a sales and marketing focused Q&A show where we invite founders and CEO’s of companies to discuss how they accelerated their business and their sales team. My promise to you is that it will always be very pragmatic with a big focus on the how !!
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Chaomatic designs, builds and scales B2B Sales Machines.
We lay the foundation for accelerated growth by creating the blueprint for your sales team. We'll help you find your niche to dominate, the right pricing strategy, which acquisition model you need to apply, how to cover long term upsell strategies and help with the decision if you need to sell directly, go indirectly or do both.
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More resources if You're Ready to Go Deeper:

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I hope these movies accelerate your revenue acquisition immediately.

Michael Humblet

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Filmed and edited by Peter Van keer. Find his YouTube channel here: http://bit.ly/youtube_petervankeer